7 Ways to Increase Web Site Visitors and Boost Sales
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad? Have you poured money into driving traffic to your web site, only to have no one buying your product? Maybe you have seen the ads, "Get 10,000 visitors to your site, for only $20" . Wow, you think, that's a great bargain, I'll go for it. The result ? 10 people visiting your site and no one buying. What's the problem? You have not effectively targeted your customers. Your field of customers is too large.
Most of them are not interested in your product. You need to zero in on the person that wants, needs and thirsts for your product. How do I find my targeted customers? 1. Place yourself in your customers shoes. There's an Indian saying that goes something like: "You must walk a mile in my shoes, before you can understand me".
For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight. 2. Make a thumb nail sketch of this personWho is your customer? What are her wants, needs and desires? Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what to offer them.For example, let's make a sketch of a typical overweight person:30-50 years old Out of shape Probably married with children Under a lot of pressure, tight for time, stressedLooking for ways to improve health and wealth Lack of self esteem3. Develop a product that addresses one or more of their needs.
Always refer back to your thumbnail sketch as you write for your site. Elaborate on the points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won't go off the track of what your customer wants. Based on the profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy. 4.
Write your copy to sell - when you write the copy for your site, always stress the benefits. Develop a theme for your site that focuses on this benefit and don't stray from it. for more indepth information on this topic, read my article:"How to Get Listed in the Search Engines ? Developing a Theme-Based Site" (www.isitebuild.com/searchengine.htm)5. Make sure each page sells. - each page should emphasize the benefits in the headline, to pull the reader into the contents of your page.
It should ask the question:What's in it for me? Why should I spend my precious time reading this page?6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to the person. Write from the viewpoint of what your customer wants to buy, not what you want to sell.7. Deliver the contents in a clear, crisp way - be careful not to stray from the central purpose of what you promised in the headline. Make sure your customer wants to click through to the next page or your order page.
Don't be afraid of clearly stating the price of your product.Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase the amount of sales from your web site..
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his ?Marketing Tips? newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com/articlesKeeping Up With Online Business Reading
It can be a major source of frustration trying to keep up with all of the business-related information, newsletters, updates, offers and so on that land in your email box. And although there may be no perfect way to ensure that you can read everything you want to and need to in order to stay current, while at the same time preserving enough time to do the work you need to do to keep your business functioning., I have found a way that cuts down on the worst of the time wasters and streamlines the remaining reading. It's a three-step process that works for me, and may work for you. 1. Weed it out.
Anytime I find that I am not getting full value for my time from a newsletter, ezine or other informational email source, even though I may be getting some good stuff, out it goes. Chances are that I am either getting or can get the same info through another, more ROI-positive source. 2. Save it for a specific time. I used to waste hours a day reading business-related newsletters and ezines....
Keeping Up With Online Business Reading
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The Incredible Photon -- A New Look at Photons As Our Only Energy Source; Includes Discussion of Friction, Electricity, Weather, Gravity, and the Human Body
(ContentDesk) September 26, 2005 -- This book reveals a new way of looking at energy in the world around us.
A new and exciting law,
Newtonian in scope, is proposed.
Written in essay form, it is easy to read and comprehend by any person interested in science and energy.The Incredible Photon is a book which proposes that photonic energy is the only energy existing in nature. The book describes, in easy terms, what photonic energy is and how it applies to the fields of Friction, Electricity, Weather, Gravity, and the Human Body.
Written in essay form, without formulas or difficult examples, it is very easy to read and understand.
This information should be of interest to all scientifically minded persons to make clear how photonic energy impacts the lives of each and every one of us.
Since every scientific endevour involves energy usage to some degree, the concept that "All energy is photonic energy" becomes a common denominator between...
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Using RSS to Make Money Online
Copyright 2006 Peter Tarrida del Marmol
Most of you have seen those little buttons on websites labeled RSS or XML. If you are wondering what they are, RSS means Really Simple Syndication. Really simple because when you subscribe to a site that has this feature, you keep up-to-date with new information without having to check the site every day. This is really good news because you can use it to get newsfeeds from major news networks, news on new movies, even your favorite musician's tour dates or CD releases.
This new twist to the Internet is very valuable to you as a Internet marketer too. Imagine replacing email marketing with RSS marketing.
People actually subscribe meaning they want your information updates, similar to opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.
Newsreaders are special software that read RSS...
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You?ve done the Cayuga Wine Trail, Now You Can Take it Home
[Ithaca, NY] ELK Productions, a video production trio formed earlier this year, announced today the upcoming release of the first-ever DVD featuring a New York State wine trail. "Cayuga Lake Wine Country" combines breathless scenery with interviews of the vineyard owners in a tour of Upstate New York's Finger Lakes region."This project is not only the first of its kind for Cayuga Lake, it also precedes any other wine trail in the state in its release," remarked Larry F. Baum, Executive Producer. "When we saw the opportunity and realized the team we've put together could create a project that captured the true essence of this trail, we decided to go for it. The end result will be a keepsake for anyone interested in New York wines."The DVD features the 15 wineries along Cayuga Lake that are members of the Cayuga Wine Trail.
Starting in Ithaca and winding their way up Route 89 in a 1967 Corvair convertible, the viewer gets more than just a taste for wine, they get a taste for a memorable...
You?ve done the Cayuga Wine Trail, Now You Can Take it Home
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"The Curse of Mesphisto's Seed," a new novel by William P. Haynes former contributer to "The Kerouac Connection" in England and "Blue Beat Press" in Japan.
Dante's "Inferno" is the showcased setting for an exciting new book from William P. Haynes that reviewers are calling an engrossing and vivid haunting story. Author Nancy Jackson calls Mr. Haynes an author to keep your eye on. Louise Bohmer states, "This intense tale will remain with you long after the lights are out."The Curse of Mesphisto's Seed is the eternal struggle between the forces of good and evil for a person's soul.
Using surreal poetic imagery and a darkly gothic atmosphere the story takes the reader into new and uncharted levels of imagination where devils rule barren wastelands and a fallen angel plots the final days of the apocalypse. The cover painting is by Bosch and depicts the temptation of Saint Anthony by the devil. This tale is about redemption and survival in a war being fought by a few for the good of the many.For a PDF copy or softbound for review please contact author.CONTACT INFORMATION:William P. HaynesAuthor573-364-4459"The Curse of Mesphisto's Seed," a new novel by William P. Haynes former contributer to "The Kerouac Connection" in England and "Blue Beat Press" in Japan.
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The Only Traffic Secret You'll Ever Need For Your Home Based Business
So what is this all important secret? It can generate you 1000's of free visitors to your site plus hundreds of links and sales.The experts have been using it for years though chances are you haven't thought much about it.Well, the answer is....**Drum Roll Please**"Posting On Popular Forums and Discussion Boards"I kid you not, I routinely use this method to rack up 1000-2000 visitors a month for free to my website of choice.There's an art though, here are a few ways for you to maximize your returns when posting for traffic that very few people ever use:1. The TitleThink about it - Just like the subject of an e-mail gets you to read it, the title of a post or response can make or break your efforts.Use something to evoke curiosity in the reader and get the all important click when 100's of other posts are competeing for attention.2. Give valueI think this is a no brainer but some people (you'll see them) don't get this point yet. Don't be afraid to answer someones question if you know...
The Only Traffic Secret You'll Ever Need For Your Home Based Business
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lynda.com Releases Encore DVD 2.0 Essential Training
Ojai, California (ContentDesk) August 10, 2006 -- lynda.com, the company specializing in self-paced career and computer training in digital media and design, announced today the release of Encore DVD 2.0 Essential Training.Encore DVD 2.0 Essential Training demonstrates each step involved in authoring a DVD with Adobes Encore DVD 2.0. From planning a project, gathering content, and creating navigation to bit budgeting, authoring, and testing, instructor Chad Perkins shows users how to complete a professional DVD project. Exercise files accompany the training, allowing viewers to follow along and learn at their own pace. Creating a personalized DVD has never been easier. However, the true art comes with knowing how to customize the presentation and flow down to the smallest detail. Encore is a professional DVD authoring tool that allows you to create a DVD that is simple or complex.
Chad Perkins is a great teacher, who walks viewers through the process and breaks down the steps...
lynda.com Releases Encore DVD 2.0 Essential Training
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Credit Report ? Watch Out for Parking Tickets
The economic downturn of the last five years has affected millions of Americans, but it has also affected the budgets of states, cities and counties. With limited tax dollars with which to work, various government entities have had to try to stretch their budgets to allow them to continue to function. Many government agencies at the state and local levels have turned over debt collection to collection agencies, even for such seemingly small debts as parking tickets or library fines. What does...
7 Ways to Increase Web Site Visitors and Boost Sales Credit Report ? Watch Out for Parking Tickets
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Cygnus Software Helps Gleaner Life Insurance Society?s Insurance Professional Program
Cygnus Software Inc., a provider of practical, insurance and financial planning sales solutions, today announced that Gleaner Life Insurance Society has selected Cygnus's IncomeMax needs analysis and retirement planning software to be used by their agents in the Gleaner Insurance Professional program.IncomeMax is a goal-driven Total Needs Selling software tool that enables users to quickly capture, analyze and graphically illustrate a client's most common needs. Agents and advisors can quickly...
Cygnus Software Helps Gleaner Life Insurance Society?s Insurance Professional Program 7 Ways to Increase Web Site Visitors and Boost Sales life insurance
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The Work Flow Cycle of the Editorial Industry
As an editorial professional, I'm sure you're aware of the market slump right now. What you may not be aware of is that this is due to more than just the economy.Editorial work is a seasonal profession. From mid-June through Labor Day and from Christmas through the end of January are usually pretty slow. If you are a regular reader of a newspaper, ever notice how thin it is during the summer ? especially the Help Wanted section? What is the point in bringing this to your attention? First, to get...
sample resume The Work Flow Cycle of the Editorial Industry 7 Ways to Increase Web Site Visitors and Boost Sales
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lcd tv 7 Ways to Increase Web Site Visitors and Boost Sales
7 Ways to Increase Web Site Visitors and Boost Sales electric generators