Great Copy Brings Sales
If you have great copy for your ads, you are most likely doing arespectable amount of business on the web. All great copy hascertain things in common.First, and foremost it has no spelling or grammatical errors.Nothing turns a prospect off faster than these types of mistakes.In addition to running all your work through a good spelling andgrammar checker, having someone else carefully read what you havewritten is also a good idea.Use short ads of two or three sentences with meaningful headings.Most people won't read lengthy online ads. In longer ads, suchas on a web site, the use of bulleted lists, which gives anoverview of key points is effective, and will make the copy morereadable.If you are advertising on a web site, there are other conventionsyou should follow. If it is an ad, it should also be short, andfollow the rules above. If however, someone who has read yourad, is coming to your web site for more information, it shouldnot leave the person reading it with questions that are notanswered there.Never, and that is a very long time, use images that take toolong to load.
If you do, the odds are you have just lost acustomer. The text should be easy on the eyes and forget thecute background and text combinations. Dark blue on a blackbackground is simply too difficult to read.A white background with black text is still the best choice,however dark text on a light background is also acceptable.Using an image for a background is a mistake, and will take awayfrom the effectiveness of your presentation.All caps, either in an ezine ad or on a web page, should beavoided. They are very difficult to read and most people won't.Also, forget the fancy fonts. Arial and Times Roman are both verylegible onscreen and if printed give a high quality copy.
Afixed-width font such as Courier is the preferred font for emailads.While many publications use indents to start each paragraph, ablank line separating them is friendlier to the reader. Theiruse quickly lets the reader jump from one to another. It is alsoa good idea to have paragraph headings, which lead in to the nextparagraph. Many people scan these headings, and if they don't gettheir attention, they skip to the next. Obviously then, theparagraph headings are extremely important.You might have great copy, but if the headlines are "blah" theymay just click away.
The use of blank lines and headings betweenthe paragraphs simply makes it easier to read.You should also be aware that there are many different linelengths used in email and in publications. Many times if yourline length is too long, it will not wrap properly and you willhave long and short lines, giving a jerky look, instead of oneswhich are uniform. Your best bet to avoid this is to use a linelength of 60 or 65 characters, as even older email readers canread these lengths properly.Most people read from left to right. It would therefore seemlogical that all the text in your ad is aligned to the left sideof the page. However - we are not talking about a lengthydocument here.
If your lines are short, and consist of only 4 or5 lines, it might make more sense to center them on the page.This is a good idea if you are placing your ad in an ezine ornewsletter. The text in the publication is left justified, andyour use of a centered text ad will make it stand out.While you might write great copy, you still might not makesignificant sales. The primary reason is that people seldom buyfrom a one-time ad. They will have to see your ad at least fiveto seven times before you can expect them to take any kind ofaction at all.If you advertise in multiple places, use the same ad in allplaces. People will soon start to identify with your ad, andjust might take the next step.Have you checked your copy lately? If not, you should.
Great copywill bring sales..
The ?Keyword Relevance? Myth
You've probably heard the standard advice about keywords.. "Find lots of keywords that are relevant to whatever you're selling, get lots of traffic, and you'll make lots of sales". Sounds sensible, doesn't it?Unfortunately, it's rarely that simple.To make it clear why that is, let's start with an extreme example. For a site selling horses, the phrase "horse pictures" is clearly relevant. In many ways, it looks like an ideal phrase.
It gets quite a lot of searches. There is very little competition in organic listings. You can get very prominent positions for this phrase cheaply on most pay-per-click search engines. But you are very unlikely to ever sell a horse using the phrase "horse pictures."Why doesn't the phrase "horse pictures" generate sales? Because the people who type this phrase into the search engines are either the parents of children who want to look at pictures of horses or the children themselves. In almost every case they have no interest in buying a horse.
The ?Keyword Relevance? Myth 
Dvd copy > The ?Keyword Relevance? Myth
Malibu Film Festival to Screen World Premiere of LNG Documentary Film
The documentary film, The Risks and Danger of LNG, highlighting the hazards of Liquefied Natural Gas (LNG), is an Official Selection of the Malibu Film Festival and will have its World Premiere screening on September 18, 2004, in Malibu.???Film producers Tim Riley and Hayden Riley, consumer protection advocates from Oxnard Shores, California, say coastal communities throughout America are being targeted by the energy industry for building dozens of large, vulnerable and dangerous LNG facilities. They made the film to alert the public to the imminent perils of LNG by demonstrating its vulnerability to accidental disaster, terrorism, and how massive its destruction can be to our coastal communities. ???"We are pleased that our film has been recognized and is an official selection of the Malibu Film Festival," said co-producer Tim Riley, adding "It is very fitting that our film would find its world premiere in Malibu, because that coastal haven is currently being threatened by two LNG facility...
Malibu Film Festival to Screen World Premiere of LNG Documentary Film
Dvd copy > Malibu Film Festival to Screen World Premiere of LNG Documentary Film
Using RSS to Make Money Online
Copyright 2006 Peter Tarrida del Marmol
Most of you have seen those little buttons on websites labeled RSS or XML. If you are wondering what they are, RSS means Really Simple Syndication. Really simple because when you subscribe to a site that has this feature, you keep up-to-date with new information without having to check the site every day. This is really good news because you can use it to get newsfeeds from major news networks, news on new movies, even your favorite musician's tour dates or CD releases.
This new twist to the Internet is very valuable to you as a Internet marketer too. Imagine replacing email marketing with RSS marketing.
People actually subscribe meaning they want your information updates, similar to opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.
Newsreaders are special software that read RSS...
Dvd copy > Using RSS to Make Money Online
Ten Tips for Saving on Prescription Drugs
Spending more on prescriptions these days? Then you're an average American. Compared with Americans ten years ago, we spend about 70% more on prescription drugs and take more of them. But before you head to Canada, use these tips to curb your drug bill.To begin, make a list of every drug you currently take or should be taking. Print copies for each doctor, your pharmacist, your family, and several for yourself. You'll need at least three for comparison-shopping.
Keep another copy in your wallet or purse in case of accidents or other emergencies. Hospitals and doctors who may not know you will be grateful to know what prescriptions you take.Now for the savings tips:1.???Buy a copy of the PDR Pocket Guide to Prescription Drugs (PDR) (Simon & Schuster, 2003), and look up each drug on your list. Search for drugs that should not be taken in combination, foods you should not eat while taking the drug, and drugs that are "off-label" (not approved for use with your condition). For each...
Ten Tips for Saving on Prescription Drugs
Dvd copy > Ten Tips for Saving on Prescription Drugs
Rent Movies on the Web
Renting movies on the web can be a huge time saver for most rural living individuals who have to commute a fairly large distance to rent their favorite movies. Today, we will be examining why movie rentals online are gaining so much popularity.
CONVIENANCE
Convenience is truly a luxury worth having these days. People are looking for ways to save time and effort. Everything these days has to be fast and easy.
Movie rental companies on the web provide that and much more. First of all and most important they deliver the movie right to your front door. No more wasting your gas going to your favorite rental store, only to find out that the movie you wanted is no longer available and won't be available until you make that drive again. Gas is too expensive these day, who wants to spend all that money driving to a movie store when you can easily accomplish the same task on your home computer?
CHEAP AND EASY
The average movie...
Dvd copy > Rent Movies on the Web
Great Copy Brings Sales
If you have great copy for your ads, you are most likely doing arespectable amount of business on the web. All great copy hascertain things in common.First, and foremost it has no spelling or grammatical errors.Nothing turns a prospect off faster than these types of mistakes.In addition to running all your work through a good spelling andgrammar checker, having someone else carefully read what you havewritten is also a good idea.Use short ads of two or three sentences with meaningful headings.Most people won't read lengthy online ads. In longer ads, suchas on a web site, the use of bulleted lists, which gives anoverview of key points is effective, and will make the copy morereadable.If you are advertising on a web site, there are other conventionsyou should follow. If it is an ad, it should also be short, andfollow the rules above. If however, someone who has read yourad, is coming to your web site for more information, it shouldnot leave the person reading it with questions that are...
Great Copy Brings Sales
Dvd copy > Great Copy Brings Sales
How to Watch PC Movies on Any DVD Player: VSO-Software: New ConvertXtoDVD Version 2.0
(ContentDesk) February 20, 2006 -- VSO ConvertXtoDVD is a new version of the popular tool which converts and then burns video files that were originally only playable on a PC so that they become playable on any DVD Player. ConvertXtoDVD handles most of the digital multimedia formats in everyday life, extending its support beyond AVI files, XVid, MPEG 1/2/4, VOB, MOV, and now includes the formats WMV 3, HD and others. In our previous version we clearly underestimated the popularity of the WMV format. We were expecting people to use much more exotic formats when in fact most are still using the default software that comes with Windows. With the addition of support for WMV3, the creation of a DVD using files of your digital camera becomes a one click task." says Claire Waledisch, who manages a part of the technical support in VSO-Software.
Once again VSO-Software has listened to their customers, implementing user requests. The new version introduces several new features, including...
How to Watch PC Movies on Any DVD Player: VSO-Software: New ConvertXtoDVD Version 2.0
Dvd copy > How to Watch PC Movies on Any DVD Player: VSO-Software: New ConvertXtoDVD Version 2.0
Government Auto Auctions: Drive Away With a Steal of a Deal
Mt Holly, NJ (ContentDesk) January 9, 2006 -- On October 26, 2005 in Del Rio, Texas a government seized 2000 Mitsubishi Galant was sold at a government auto auction for $900. A 2001 Ford E-350 van was sold at a government auto auction for $1,800 on October 8, 2005 in Laredo, TX. A bidder at a government auto auction in Nogales, Arizona picked up a 2005 Chevy Astro with less than 21,000 miles for $4,000 on November 10, 2005.Any member of the public who is a licensed driver and at least 18 years...
Great Copy Brings Sales
Dvd copy > Government Auto Auctions: Drive Away With a Steal of a Deal
Birthday Cards - Right Selection Is Important
All of us are becoming immune to the joy of birthdays. Unless it is our birthday, we show no interest in others to a great extent. Most of us have a list of friends and family members and on their birthday, we search the Internet, pick up an ecard and send it. Our duty is over. If by mistake, we miss the birthday, we will send a belated birthday wishes card.
How do we expect to develop and maintain close relations with this kind of approach? Birthday cards can cement any relationship beyond...
Great Copy Brings Sales
Dvd copy > Birthday Cards - Right Selection Is Important
New GUI Features and OLE Automation Support Make Prof-UIS Even More Attractive for Visual C++ Developers!
FOSS Software, an industry leader in developing graphical user interface components for Windows applications, announced the release of version 2.26 of Professional User Interface Suite (http://www.prof-uis.com), which is a popular MFC extension library for creating newest GUI in the Visual Studio 6.0/7.0/7.1/8.0 environment. Company Name: FOSS Software, Inc.Company URL: http://www.fossware...
Great Copy Brings Sales New GUI Features and OLE Automation Support Make Prof-UIS Even More Attractive for Visual C++ Developers! Dvd copy
Dvd copy > New GUI Features and OLE Automation Support Make Prof-UIS Even More Attractive for Visual C++ Developers!
Dr. Ronald Feinman Joins the Atlanta Center for Cosmetic Dentistry
(ContentDesk) March 11, 2006 -- Dr. Feinman has been a spokesperson for cosmetic dentistry throughout the years and is a founding and accredited member of the American Academy of Cosmetic Dentistry. In addition he has frequently appeared on CNN, WSB and WAGA, speaking as an expert on cosmetic dentistry and other dental topics.He is as enthusiastic today as he was 40 years ago about the future of cosmetic dentistry and about the incredible collaboration of doctors that he will now be joining at...
Great Copy Brings Sales
Dvd copy > Dr. Ronald Feinman Joins the Atlanta Center for Cosmetic Dentistry
Quickparts Offers New PolyJet Tango Material for Production-Quality Rubber-Like Prototypes
Atlanta, GA (ContentDesk) February 1, 2006 -- Quickparts (www.Quickparts.com), the leading provider of rapid prototypes and low-volume custom-manufactured production parts, today announced the availability of the new PolyJet Tango material that allows Quickparts customers to have production-quality Elastomeric parts from a rapid prototyping process.PolyJet" Tango, available in TangoBlack" and TangoGray", is a new rapid prototyping material...
Great Copy Brings Sales tires Quickparts Offers New PolyJet Tango Material for Production-Quality Rubber-Like Prototypes Dvd copy
Dvd copy > Quickparts Offers New PolyJet Tango Material for Production-Quality Rubber-Like Prototypes